Digital Property Marketing

My Digital Property Marketing Plan

Digital MarketingAs our market has changed so has the way you look for a new home. The National Association of Realtors as of 2014 said 92% of buyers use the internet to search for homes and 43% of buyers found the home they purchased on the internet. If you are going to list and sell homes in this new Digital Age you need to understand how marketing works on the internet. The # 1 thing Home Sellers want is for agents to market their home to buyers.

Most agents do the following:

  • Put a sign in the yard.
  • Post the home to MLS.
  • Pray it sells.

In this new Digital Age you need an agent who understands how the market works on the internet. As a seller you need to ask these 3 questions:

What does your social media marketing look like?

What steps will you take to drive traffic to my property on line?

What is your on line marketing advertising budget for my property?

When it comes to finding potential buyers for your home, there are critical steps that determine the overall success of the entire marketing plan. My Digital Property Marketing Plan includes a Pre-Launch Sequence designed to seed the market place to optimize for SEO, and get the best possible first impression on the market. I use my advanced knowledge of SEO, and social media as well as an advertising budget to get your home found online so we can attract more buyers and potential offers.

These are the Seven Elements of my Digital Property Marketing Plan:

  • Property Landing Page
  • Just Listed Facebook Ad
  • Resorting Photos on the MLS
  • Promotion Portal Selection and Explanation
  • Campaign Monitoring and Performance
  • Social Media Marketing
  • Client Engagement and Support


As buyers change the way they search for their next home shouldn’t agents be changing also.